2 x Helsinki kiddie chic

2 x Helsinki kiddie chic

Colourful, funky, and ethical – this coveted combination of qualities puts Nordic kidswear in high demand. These two Helsinki stores cater to a growing tribe of parents who want sustainability with a special touch of style.


It’s a match

Fun clothing that is ethically produced from organic materials: This sums up the philosophy behind Harakanpesä Shop, a chic store owned by art director turned shopkeeper Marika Westerlund. In three years the boutique has become the go-to destination for trendy parents and their offspring. “The latest trend is for mothers to match their style with that of their children, which is why many kids’ brands have started making clothes for grown-ups too,” says Westerlund. Current bestsellers include local Finnish brands Papu, Vimma, and Mainio, which all support Westerlund’s mission: to keep Finnish fashion going strong.

Ten years of trendy toddlers

One of Helsinki’s most popular children’s wear stores is celebrating its tenth anniversary this year. Located in the heart of the design district, Punavuoren Peikko continues to provide quality Nordic design for trendy tots. “The garments are long-wearing and retain their value. Some people are willing to pay even more for them second-hand than what they originally cost,” explains sales assistant Linda Granroth. Wild prints by Swedish Mini Rodini are currently in demand but so are Finnish Gugguu’s timeless basics, which are easy to mix and match – the ultimate ingredients for long-lasting style.

Text and photos Laura Iisalo



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