Finnair flies the Silicon Valley tech community to Slush with biofuel

Finnair flies the Silicon Valley tech community to Slush with biofuel

Did you know that Finnair customers can lower their carbon dioxide emissions by purchasing sustainable aviation fuel? Learn more about our Push for Change initiative.

Perspective

For a few years now, Finnair has been flying the Silicon Valley movers and shakers to Finland’s premier tech and start-up event, Slush. The tradition continues this week. The only difference is, this time we’ll fly using a 12 per cent sustainable aviation fuel mix, reducing carbon emissions of the flight from San Francisco to Helsinki by around sixteen tonnes.

The flight is backed by Finnair’s Push for Change carbon decreasing initiative. Sustainable aviation fuel is currently three to five times more expensive than conventional jet fuel, but customers can lower their carbon dioxide emissions by purchasing it through Push for Change. In other words, the sustainable aviation fuel used on the Slush flight was bought by Finnair’s customers.

“Sustainable aviation is a challenge that won’t be solved overnight, but there is no time to waste, action is needed today,” says Finnair’s head of Sustainability, Anne Larilahti. “We need to look at new technological innovation holistically and come together with industry partners to work towards carbon-neutral aviation.”

“Finnair is constantly looking for more sustainable ways to fly and investing in more efficient fleet as well as in new innovations, like the Nordic electric aviation initiative. On the journey towards carbon neutral flying, sustainable aviation fuel is a key part of the long-term solution to reducing carbon dioxide emissions.”

So why was the Slush flight picked as the one flown with biofuel?

“While we recognise that aviation has an emissions problem, it is also important to remember the many positive effects on the economy and society. Often people from different parts of the world just need to get together face to face to build trust and create something new together. Slush is one of those occasions,” says Larilahti.

“Very few venture capitalists would invest in a new company without first meeting the management in person and learning to trust them.”

“Slush is bringing together the worldwide startup and tech community, and it makes total sense to fly there in person. At Finnair, we want to do what we can to help reduce the carbon dioxide impact of this important event,” Larilahti concludes.

 

 

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