Good signs for the future
Video material for deaf and sign language user passengers is available on Finnair A330 and A350 aircraft.
The videos are accessed via the inflight entertainment menu and provide information related to inflight service on long-haul flights and landing in Helsinki presented in international sign language by Finland’s star deaf rapper, Signmark.
“I contacted Finnair after I had seen similar videos in sign language,” says Signmark, aka Marko Vuoriheimo. “Finnair didn’t have any services in my native language, which is sign language, so I suggested they set an example like this to other airlines.”
Signmark relished the chance to cooperate with Finnair. “I’m glad that I can serve the sign language-using community internationally as the video is made using international sign. It’s good to know that Finnair respects our language. We can see the motions and animation of information videos, but part of the information is always missing if there is nothing to explain what you see.”
According to Kati Ihamäki, Finnair’s director of corporate sustainability, the development is part of Finnair’s “Design for All” practice. “We would like to take these kinds of considerations into account whenever we start designing services, not introduce them later as add-ons,” she says.
Text Tim Bird
Photo Brendan Delany