Icy Helsinki: a hotspot for bloggers

Icy Helsinki: a hotspot for bloggers

Perspective

I bet that if you put a thermometer out to measure the temperature of the bubbly and hot blogosphere, it would show high temperatures for Helsinki. Yes, the buzz and beat of travel bloggers is here: the third edition of Nordic Bloggers’ Experience (NBE) is taking place right now and we are in flames about it.

For Finnair it is a natural form of cooperation to fly travel bloggers from Asia to Helsinki also this year. It is great that we can promote bloggers’ networking with each other as well as with travel companies and different communities in the travel trade. For us it is an exclusive opportunity to meet dozens of bloggers from all over the world and discuss potential future co-operation possibilities face to face. I personally think that events like NBE are also opportunities for learning to all companies involved.

Some of the NBE bloggers are already now touring Finland on pre-tours. I am happy to see Finland being showcased in many social media channels to a huge number of followers. I just saw Periscope live cast from Kuusamo by Travel Dave. While he and other bloggers were warming up near the fireplace they were in the middle of a lively conversation about snowmobiles… premium winter adventures indeed!

Finland’s location in the crossroads of the west and the east as well as Finnair’s extensive flight network to Asia provide a great opportunity for travelers to experience Finland en route to Europe or Asia. We want to see many of our transit passengers discover Finland and its gems. To promote this Finnair, together with VisitFinland, asked all the NBE participants to take part in a social media campaign competition for Stopover Finland – a travel product that is designed exclusively for transit passengers.

We got many talented and creative proposals. These bloggers are the five finalists:

Katharina Jacobs & Henryk Berlet: Out of office

Tiia Öhman & Satu Walde: Fangirl Quest

Margherita Ragg and Nick Burns: The Crowded Planet

Maggie Wu: FlywithMaggie

Dave Brett: Travel Dave 

One of these bloggers will get to experience Stopover Finland itself and during the trip make the actual campaign come alive. Follow the hashtag #nbefinland during these days to check the pulse of the traveling world and to find out who the winner is!

NBE is organized simultaneously with the biggest Nordic Travel Fair Matka, which will open its doors on Thursday 21st  for travel trade and from Friday noon onwards to all public. You are warmly welcomed to visit the Finnair and Aurinkomatkat stand and to start planning your next trip to your dream destination, be it snowy Kuusamo, sunny Santorini or bustling Guangzhou.

See you at NBE & Matka2016!

Manti Väätäinen-Pereira
Social Media Producer at Finnair, @mantivp

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