Meet Finnair’s women who tech

Meet Finnair’s women who tech

Hackathons are traditionally male-dominated events. Finnair’s five-woman tech team proves that the gender gap in tech is indeed closing.


Finnair has a proud record of promoting equal opportunities. A gratifying example was recently demonstrated when a Finnair all-woman tech team won the New Distribution Capability (NDC) Corporate prize in the International Air Transport Association (IATA) AIR Hackathon held in Finnish Lapland.

The round-the-clock event had teams collaborating on software projects, devising solutions, and pitching them to experts. The Finnair team created a shop-in-shop experience for online travel agencies and search engines that will benefit customers, agencies, and airlines alike.

“Hackathons are traditionally male-dominated events,” says Maria Lumiaho, Design Director, Finnair Digital Solutions. “We used this opportunity to empower more women to consider a career in tech. Our team name was AY27, which refers to Finnair’s airline code and the percentage of women working in tech in Finland.”

Lumiaho adds, “It was great to see so many teams from all over, from both the corporate world and private sphere, travel to Lapland. Finland drastically lacks developers and technical professionals in general. The hackathon allowed us to bring both Finnair and Finland to the forefront.”


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